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UI Redesign

My Role

UX Copywriter, Content Strategy

After clients were matched with their assistant, Athena’s next challenge was helping them confidently move forward.

I partnered with CX and design to revamp the close experience. I wrote clear, persuasive copy for a new UI that effectively framed the value, reduced hesitation, and guided clients to a 'yes'.

Result: a smoother decision-making flow that boosted close rates to 94%.

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