lululemon Socials

As Digital Engagement Manager at lululemon, I was one of the voices behind the brand, engaging with a global community of over 8 million guests across Twitter, Facebook, and other social media platforms. I helped shape a digital presence that felt personal, aligned, and unmistakably lulu.

Out of hundreds of internal applicants, I was one of just four people selected for the role. I led day-to-day content and engagement strategy, collaborated with influencer and brand teams, and helped scale digital touchpoints that drove loyalty and deepened community connection.