Brand + Style Guide

As part of Athena’s evolving brand identity, I developed a new brand guide to anchor internal culture and external messaging. I led the strategy, research, and writing.

I interviewed internal stakeholders, gathered insights from leadership, and aligned cross-functional teams around language that felt both aspirational and authentic.

This guide is foundational to Athena’s voice, brand guide, and onboarding experience, used across hiring, marketing, and client-facing materials.